goodwill

英 [ˌɡʊdˈwɪl]

美 [ˌɡʊdˈwɪl]

n. 友善; 友好; 善意; 亲善; 信誉; 商誉

Collins.2 / BNC.6487 / COCA.8768

牛津词典

noun

友善；友好；善意；亲善
friendly or helpful feelings towards other people or countries
1. a spirit of goodwill in international relations
  国际关系中的亲善精神
2. a goodwill gesture/a gesture of goodwill
  友好的表示
信誉；商誉
the good relationship between a business and its customers that is calculated as part of its value when it is sold

N-UNCOUNT 友善；善意；亲善
Goodwillis a friendly or helpful attitude towards other people, countries, or organizations.
1. I invited them to dinner, a gesture of goodwill...
  我请他们吃饭以示友善。
2. They depend on the goodwill of visitors to pick up rubbish.
  他们相信游客会自觉捡起垃圾。
N-UNCOUNT 信誉；商誉
Thegoodwillof a business is something such as its good reputation, which increases the value of the business.
1. We do not want to lose the goodwill built up over 175 years.
  我们不想让历经175年树立起来的良好信誉毁于一旦。

noun

a disposition to kindness and compassion
1. the victor's grace in treating the vanquished
Synonym:gracegood will
the friendly hope that something will succeed
Synonym:good will
(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
Synonym:good will

He worked hard, made friends with his customers and gradually managed to build up his goodwill and profit.
他工作努力，结交客户，逐渐树立了自己的良好信誉，积累了资金。
The goodwill of the Japanese people toward the Chinese people left a deep impression on me.
日本人民对中国人民的友好感情给我留下了深刻印象。
He attended the meeting as a goodwill messenger.
他作为友好使者出席了会议。
I would like to thank the Vienna Philharmonic for becoming our goodwill ambassador this morning.
我愿感谢维也纳爱乐乐团今天上午成为我们的亲善大使。
Leading examples are goodwill, patents, and trademarks.
最显著的例子就是商誉、专利和商标等。
This gesture of goodwill did little to improve the tense atmosphere at the talks
这一友好姿态基本上没有改善会谈的紧张气氛。
We pursue a policy of goodwill in international relations.
我们在处理国际关系中遵循亲善友好的政策。
With good commercial reputations and exquisite workmanship, we have earned goodwill from our customers.
公司凭借精湛的工艺和良好的商业信誉，博得客户称誉。
I invited them to dinner, a gesture of goodwill
我请他们吃饭以示友善。
The ceasefire leaves a lot to the goodwill of the forces involved
停火协议的执行很大程度取决于各方武装力量的意愿。